NEWSFLASH
What is SERVQUAL Model?
August 10, 2026
Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers
August 3, 2026
What is Olfactory Marketing?
July 27, 2026
“It all Starts with Nescafe”
July 20, 2026
Why Memories are a fuel of our life
July 13, 2026
Next
Prev
FEATURED NEWS
What is SERVQUAL Model?
The Service Quality Model or SERVQUAL Model was developed and applied by the American marketing gurus Valarie Zeithami, A. Parshuraman...
Read moreARROUND THE WORLD
Just how Michelin Brothers’s Marketing Strategy for their Tire Business Transformed Restaurant Industry
In 1900, the first Michelin Guide, a small red book filled with information that was important to drivers was published....
Read more
The camaraderie shared between Mohd Rafi and Kishore Kumar
The "camaraderie" or companionship shared by Mohammed Rafi and Kishore Kumar was a respectful and supportive friendship between two legends...
Read moreHIGHER EDUCATION
Educational Leaders who fought for women’s education did not seek validations from society
Social reformers such as Madan Mohan Malviya, Ishwar Chandra Vidyasagar and Mahatma Jyotiba Phule and his better half Savitribai Phule...
Experiential learning is the future
Experiential learning encourages students to learn from their mistakes and fosters a sense of self-confidence and continuous learning. Experiential learning...
Latest News
What is Brain Fog?
Brain fog, characterized by fatigue, poor concentration, and slow cognitive processing, significantly increases road accident risks by impairing a driver's...
How neglected childhood shows up in adults
Children who received unconditional love develop a strong sense of self-worth. The feeling of security helps them to explore and...
The wonder in sky called pareidolia
Pareidolia is a psychological phenomenon where the mind notices familiar patterns, like faces or animals, in random or vague visual...
Cognitive Psychology and the Cognitive Leadership style of Sardar Vallabhai Patel
From a cognitive psychology viewpoint, Patel’s leadership illustrates effective decision-making under uncertainty, strong memory and planning abilities, focused attention during...
RESEARCH NEWS
AFFAIRS NEWS
American Hegemony is at critical juncture
The 2026 United States-Iran conflict represents a contemporary example that reflects aspects of American hegemony in West Asia.
Impact of the Thucydides Trap and Clash of Civilization on International Businesses
The Thucydides Trap describes the high risk of war when a rising power threatens to displace a dominant ruling power.
GENERAL NEWS
EDITOR'S CHOICE
DON'T MISS
LATEST NEWS
What is SERVQUAL Model?
The Service Quality Model or SERVQUAL Model was developed and applied by the American marketing gurus Valarie Zeithami, A. Parshuraman...
Read moreMumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers
Today, Bharatmata theatre is 89 years old, having originally opened in 1937. It demonstrates an important principle in strategic management;...
Read moreWhat is Olfactory Marketing?
Olfactory Marketing is an immersive and multisensory marketing approach, where brands create deeper connections with consumers by engaging the five...
Read more“It all Starts with Nescafe”
Nescafé, the world’s most popular coffee brand owned by Nestlé, has a legacy dating back to 1938
Read moreWhy Memories are a fuel of our life
Our memory reminds us of the good, the bad and the ugly. In short, our memories are crucial to the essence...
Read more